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Case Studies

Consulate General of Netherlands, Bangalore

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Design and deliver a high-tech event that pushes the limits of innovation and engagement, for NI’s clients and partners.

Challenge
  • Delegation visit covered extensively in Delhi making the news stale for Bangalore media.
  • Ensure media exposure for all areas of bi-lateral trade (53 MoUs - the largest ever in the history of Indo-Dutch bilateral relations).
Solution
  • A pre-event familiarization and prep meeting of media at Netherlands Consulate office.
  • A hyper-personalised PR exercise involving journalists from multiple content genres (50+) on the day of Dutch delegation visit.
  • A step above the conventional one-size-fits-all mega press conference; simultaneous track pressers were held according to content genres (cyber security, education, start-up, trade, and more).
Impact
  • Over 30 national and local journalists covered the news.
  • Both pre-event and main event day press meets generated earned media of 30,000+ news coverage across various social media and online platforms.

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